FOR IMMEDIATE RELEASE
The Heritage Brand: How to Build a Heritage Brand People Love is available now on Amazon in paperback and Kindle
Jennifer Derrig, the award-winning jewelry designer and founder of The Irish Jewelry Company and The Italian Jewelry Company, announces the publication of her debut business book, The Heritage Brand: How to Build a Heritage Brand People Love. The book is available in paperback and Kindle editions on Amazon.
The Business of Belonging
Drawing on more than two decades of experience building beloved online cultural destinations, Derrig tackles one of the most pressing questions facing small business owners today: why do some brands inspire lifelong loyalty while others are forgotten the moment the sale ends? Her answer is simple and deeply actionable. The difference is belonging.
“The Heritage Brand is for every artisan, cultural entrepreneur, and heritage brand owner who knows their product is meaningful but can’t figure out why it isn’t selling the way it should,” said Derrig. “I wrote the book I wish I’d had when I was starting out.”
Inside the Book
Readers will discover practical frameworks and proven strategies, including:
- The neuroscience of why people pay more for products tied to identity and culture
- How to close the “belonging gap” that keeps heritage brands from reaching their true audience
- The diaspora market opportunity most brands completely ignore
- How to build a membership model that turns first-time buyers into lifelong brand advocates
- The language of belonging, and how to use it at every touchpoint of your business
- A proven 12-month roadmap to building a heritage brand from the ground up
Whether selling Irish jewelry, Italian ceramics, Celtic knitwear, or any product rooted in cultural tradition, The Heritage Brand delivers the strategy, psychology, and tools to build a business people love, not just a store they visit.
Now Also an Online Course
The ideas in the book are now available as The Heritage Brand Bundle, three video courses on Udemy. See them at theheritagebrandbook.com/course/
About the Author
Jennifer Derrig is the founder and creative director of The Irish Jewelry Company (est. 2006) and The Italian Jewelry Company, two of the most respected cultural heritage jewelry destinations online. A classically trained jewelry designer and alumna of the Fashion Institute of Technology in New York City, Jennifer began her career designing for major jewelry brands before building her own companies from the ground up.
Recognized with multiple business awards and serving as Executive Vice President of her local Chamber of Commerce, Jennifer has dedicated her career to honoring cultural heritage and helping other entrepreneurs do the same. She travels regularly to Ireland and Europe with her family.
Book Details
Title: The Heritage Brand: How to Build a Heritage Brand People Love
Author: Jennifer Derrig
Publication Date: May 31, 2026
Format: Paperback (ISBN 9798199347402) and Kindle
Paperback: amazon.com/dp/B0H3HDX2FR
Kindle: amazon.com/dp/B0H2H6MNGN
Media Contact
Jennifer Derrig
Author, The Heritage Brand; Founder, The Irish Jewelry Company & The Italian Jewelry Company
Email: theirishjewelrycompany@gmail.com
Phone: 516-308-2436
Website and media kit: jenniferderrig.com/media-kit/
LinkedIn: linkedin.com/in/jennifer-derrig/
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The Business of Belonging starts here.
